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Designing Your Newspaper CMR

The CMR is a customizable report that supplements Publisher's Statements and Audit Reports. You may choose which products and metrics to include. The chart below details the options that are most commonly included.

Consolidated Media Report Options
ProductsOptional Metrics
Print
Data Included on Publisher's StatementsSee individual Publisher's Statements
Additional Print ProductsAlternative Language Editions
Commuter Editions
Community Newspapers
Newsletters
Free Distribution
Nonpaid Newspapers
Website
Website/Mobile WebsiteUnique Browsers
Page Impressions
Top URLs
Visits
Time Spent
Mobile
AppsDownloads
Unique Browsers
Page Impressions
Top URLs
Visits
Time Spent
Text AlertsSubscribers
E-Newsletters
E-NewsletterNet Distribution
Opened
Social Media
FacebookLikes
FoursquareFollowers
LinkedInMembers
TumblrUsers
TwitterFollowers

ABC staff will work with newspapers to test the reporting and auditing of any product or measurable interaction you wish to include on the report. All data to be included on a CMR must be audited by ABC. However, this audited data does not entitle the individual products that do not hold regular membership in ABC to represent or claim that they are "members" of ABC, nor are these non-member products permitted to use the ABC insignia/logo within their publications, letterhead, or advertising and marketing materials.

Interested in how other newspapers put together their CMRs? Check out our case study series to find out more:

Questions about what a CMR can do for your brand? Contact at 416-962-5840 ext. 226 to find out more.