Audit Services
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Unit Audit for Business Publications

As a publisher, you work hard to cover the audience in your market. However, coverage of the market doesn’t necessarily mean going to as many people as you can reach. Just as important as what your subscribers do for a living is where they work. Proving your penetration of the market by unit can show an advertiser that you are reaching each and every office or factory where decision makers are located.

A unit audit can make a powerful statement about your publication. ABC defines a unit as a “business entity engaged in one type of economic activity at a single location.” Unit data is reported as shown in the example at the bottom of this page.

But what does that mean for your publication? One-to-one penetration, which means one subscriber at every unit in the market, shows your company has the market coverage in the most efficient manner possible. However, a publication with a strong unit count and even higher circulation can use their ABC numbers to show deep influence in the corridors of power. Since many major purchasing decisions are made by teams, multiple copies per unit are a useful tool for an advertiser.

Firm audits take this data one step further, collapsing unit data down to the number of individual corporations represented by your subscriber base. To an advertiser, this data can represent the potential for large sales of their product, as a direct result of advertising in your publication.

ABC unit and firm audits are one of the most cost-effective ways to increase your profile in the marketplace. ABC charges for unit and firm audits at its standard hourly rate. Since unit and firm audits are done in conjunction with the regular annual audit, the additional audit time expended is minimal. ABC will work with you to set your records up in a “unitized” fashion in preparation for these audits, as unit or firm data must be released in an Audit Report before it can be reported on subsequent Publisher’s Statements.

Take your circulation to a new level. ABC unit and firm Audits add power to your circulation profile, are cost effective, and can help you generate more advertising revenue. For more information on ABC unit and firm Audits, please contact ABC’s Marketing Department at 416-962-5840 ext. 226.

Business or Industry:Total Circulation:Total Units:
Manufacturers of Coatings and Resins44,10239,776