Audit ServicesCirculation
Business Publication Consolidated Media Report
As a business publication member, you have options when deciding how to best represent your brand across multiple platforms.
The Consolidated Media Report, formerly the Multimedia Publisher’s Statement, is an innovative report that allows B2B publishers to show advertisers their total brand. Whether it’s nonpaid circulation, pass-along receivership data, app metrics or website traffic, as long as it’s part of your brand and can be audited by ABC, it can be on the CMR. The CMR is an optional report that replaces the traditional Publisher's Statement.
Consolidated Media Report Highlights
Verified: ABC audits all information—print and digital—included on the report.
Organized: It’s the one place where buyers can go to see ABC-verified data about all of your products.
Customized: This report is customizable, but there are guidelines:
- Publishers may create custom front pages, although it must contain an executive summary, highlight total average gross contact figures, and display the ABC logo. Social media cannot be included in any gross contact figures.
- Print and digital circulation, as required by ABC rules, must be reported.
- Data from all other brand extensions—websites, e-newsletters, pass-along receivership, tradeshows, social media, white papers—may be included as long as it can be audited.
- Integrated audience metrics may be reported as long as they are auditable and identified as duplicated or unduplicated.
