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Audit Services

ABC Interactive for Publishers

ABCi offers a wide variety of digital audits and reporting options to show verified information no matter how you choose to distribute content.

You choose the products and metrics you want audited, and ABC will help design the report that best fits your needs, whether it's an Interactive Audit Report, m.Audit or newspaper or magazine Consolidated Media Report. To learn more about metrics and reporting options, please contact at 416-962-5840 ext. 226.

ABCi Publisher Products
	Metrics*			Reporting Options
Auditable Products	Reach	Volume	Engagement	m.Audit	Interactive Audit Report	Newspaper/ Magazine/B2B CMR
Web Traffic	Unique Browsers A uniquely identified and valid browser that accesses an individual website during a specific period of time.	Page Impressions The number of times a file or combination of files equivalent to a single document is requested.	Visits A series of one or more page impressions served to a single valid unique browser., Visit Duration Amount of time between a visitor’s first and last measurable interaction with the site.		X	X
Mobile Web Traffic	Unique Browsers A uniquely identified and valid browser that accesses an individual website during a specific period of time.	Page Impressions The number of times a file or combination of files equivalent to a single document is requested.	Visits A series of one or more pages impressions served to a single valid unique browser., Visit Duration Amount of time between a visitor’s first and last measurable interaction with the site.	X	X	X
Text Alerts	Subscribers A unique individual who receives text alerts.			X	X	X
Apps	Downloads The total number of unique accounts that downloaded the publication’s app through a certain date.	Page Impressions The number of times a file or combination of files equivalent to a single document is requested.	Visits A series of one or more page impressions served to a single valid unique browser., Visit Duration Amount of time between a visitor’s first and last measurable interaction with the site.	X	X	X
E-Newsletter	Subscribers The number of unduplicated email addresses the received the edition of the newsletter.	Net Deliveries A message that reached the subscribers’ email delivery server.	Opens Messages that were opened by a subscriber.		X	X
Social Media	Subscribers Social media users, including Facebook likes, Foursquare followers, LinkedIn connections, Twitter followers or Tumblr users.				X	X
Print	Products Publications produced by an ABC member.	Circulation The average number of copies of a publication distributed over a given period.				X

*Click on metric types to view definitions.