ABC Interactive
m.Audit Report
Results from the 2011 ABC/ABCi mobile survey show that 85 percent of publisher respondents currently have mobile content, and more than 70 percent expect advertisers to ask for more insight into mobile offerings.
Make sense of your mobile audience with an innovative service from ABCi—the m.Audit.
The m.Audit is a standalone report that presents independently verified mobile statistics, including mobile audience by device type and day, unique devices, stories read, page views and more.
m.Audit Highlights
Customized: Publishers have the option to include data from the mobile channels your publication uses.
Innovative: The m.Audit is the only report of this kind in the industry.
Needed: As buyers make decisions in the mobile space, they need to know that the metrics are reliable.
Trusted: Because ABC independently verifies all data on the report, buyers recognize that the data is dependable.
| m.Audit Options | |
| Product | Optional Metrics |
| Mobile Website | Unique Browsers Page Impressions Top URLs Visits Time Spent |
| Apps | Downloads Unique Browsers/Devices Stories Read Page Impressions Top URLs Visits Time Spent |
| Text Alerts | Subscribers Net Distribution Opens |
ABC staff will work with newspapers and magazines to test the reporting and auditing of any product or measurable interaction you wish to include on the report.
