Welcome to ABC Professional Development, a series of tutorials designed to improve your knowledge of ABC products, service and resources. Each tutorial consists of a demonstration as well as handouts and/or worksheets to help you retain what you learned.
For any questions about these tutorials or if you have suggestions for future lessons, please contact at 224-366-6398.
Note: Tutorial screencasts begin playing at 10% completion, not 100%.
Using eStatements (June 2008)
Watch as ABC's Gladys Searcy explains how to customize your results in eStatements using filters and batch processing reports.
Introduction/Handouts
Tutorial (Approx. run time: 4 minutes)
Using Search Methods to Customize eFAS-FAX (June 2008)
ABC's Gladys Searcy demonstrates the new search features of eFAS-FAX to create custom reports.
Introduction/Handouts
Tutorial (Approx. run time: 5 minutes)
An Overview of the New e-Data Suite of Products (May 2008)
In this tutorial, ABC's Gladys Searcy provides an introduction to the new e-Data suite of tools.
Introduction/Handouts
Tutorial (Approx. run time: 6 minutes)
Media Rebate Analysis Tool: Calculating Rebate Estimates from Post-Media buys (Sept. 2007)
Note: This tutorial was created using the previous version of the e-Data tools. While the main functionality of the Media Rebate Analysis Tool is the same, the look and placement of the product will differ.
In this tutorial, ABC's e-Data Director, Gladys Searcy, explains how to use the Media Rebate Analysis Tool to estimate your rebates from post-media buys.
Introduction/Handouts
Tutorial (Approx. run time: 8 minutes)
Video POV: The Economist's Paul Rossi on the CMR (April 2012)
Video POV: Starcom's Brenda White on the CMR (March 2012)
Digital Editions and the ABC Consumer Magazine Publisher's Statement (April 2011)
ABC's Jenn Havens explains the impact of digital editions on the consumer magazine Publisher's Statement.
Consumer Magazine Digital Edition Primer for Media Buyers (June 2010)
ABC's Gladys Searcy reviews the definition of consumer magazine digital editions, how ABC qualifies and audits digital editions and how they are reported on ABC statements.
A Primer on Verified Circulation (Sept. 2007)
Find out how verified circulation is defined and reported from ABC's Marketing and Sales Manager, Marsha Enrici.
Introduction/Handouts
Tutorial (Approx. run time: 7 minutes)
Media Rebate Analysis Tool: Calculating Rebate Estimates from Post-Media buys (Sept. 2007)
Note: This tutorial was created using the previous version of the e-Data tools. While the main functionality of the Media Rebate Analysis Tool is the same, the look and placement of the product will differ.
In this tutorial, ABC's e-Data Director, Gladys Searcy, explains how to use the Media Rebate Analysis Tool to estimate your rebates from post-media buys.
Introduction/Handouts
Tutorial (Approx. run time: 8 minutes)
Understanding ABC Business Publication Publisher's Statements (March 2011)
ABC's Bridget Fleagle takes you paragraph-by-paragraph through the Publisher's Statement for business publications.
