Virtual Press RoomNews Releases
ABC Interactive Working with Polar Mobile to Provide Audited Mobile Audience Metrics in Canada and the U.S.
TORONTO (Dec. 15, 2010)—With the continued growth of the mobile publishing market, the Audit Bureau of Circulations’ interactive unit, ABCi, announced it is teaming with Toronto-based Polar Mobile. ABCi recently reviewed Polar Mobile’s application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.
Polar has developed more than 400 apps across Apple, BlackBerry and Android devices for top publications. By working with Polar, ABCi will provide independently audited mobile usage data from smart phones, tablets and mobile browsers for publications in the U.S. and Canada.
According to ABCi’s recent 2010 survey, the mobile market is becoming increasingly important to content providers. Almost 90 percent of publisher respondents said their publication was paying more attention to the mobile market this year than last. Seventy-nine percent of larger newspapers and 86 percent of larger consumer magazines are formatting their sites for mobile devices.
“The mobile market is thriving and is expected to continue to do so in both the U.S. and Canada,” said Michael Lavery, ABC president and managing director. “The need for independent verification of mobile usage is critical, and we are pleased to work with Polar Mobile to provide audited usage figures for this emerging market.”
Kunal Gupta, Chief Executive Officer of Polar Mobile, said, “Having all our apps launched under the SMART™ Platform be part of the ABCi audit is a great milestone for Polar Mobile. Our customers can remain assured that all data from our apps has been collected using reliable industry practices.”
Audited mobile application usage figures can be reported on ABCi’s new “m.Audit” report, which can include such items as:
- Mobile audience by device type or operating system
- Mobile audience by day
- Audience access points (apps on tablets, smart phones)
- Unique devices
- Page views by section
- Content shares via email or Twitter
About ABC
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.ca.
About Polar Mobile
Polar Mobile is the global leader in enabling businesses to extend their presence across mobile devices by leveraging a proprietary software Platform (SMART™). More than 7 million people in over 100 countries use Apps powered by Polar’s SMART™ Platform for the most engaging mobile experience. Polar has over 400 Apps across iPhone, BlackBerry and Android smartphones for 200 world-class customers in news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com.
Polar Mobile contact:
416-277-9469
|
Corporate Communications Contacts: | ||
|
Executive Vice President, Strategic Planning, Communications and General Manager, ABC Interactive t: 224-366-6363 |
Manager, Communications t: 224-366-6365 |
Assistant Manager, Communications t: 224-366-6432 |
