BUSINESS PUBLICATIONS

The board took no action affecting Canadian business publications.

CONSUMER MAGAZINES

Digital Replica Edition Guidelines Tweaked
Unanimous Consent – Effective Nov. 14, 2011
The board continues to monitor the evolving world of magazine digital editions and adjust the guidelines as necessary to reflect the market’s realities. At this meeting the board agreed that house ads do not need to be included in the digital version for the copy to count as a replica.

The board also agreed URLs listed in the print magazine do not need to be reproduced in the digital edition for it to qualify as a replica.

NEWSPAPERS

CMR Task Force Updates ABC Board
For Information
The Consolidated Media Report task force, which was formed following the July meeting, provided an updated to the ABC board. The group of newspaper publishers and buyers outlined its key goals:

• Develop a report that will provide publishers with the flexibility and customization necessary to capture the breadth of their media brands while providing buyers with the comparability they need to make informed media buys.
• Establish standards and metrics for new and emerging digital platforms and products that will bring reason and logic to a somewhat chaotic medium.
• Ensure all data on the report is independently verified by ABC to guarantee its integrity and comparability.
• Transition away from static print reports to a digital reporting platform that will ease the flow of information from publishers to media buyers and encourage more real-time reporting.
• Position the industry for future flexible reporting options by raising the visibility of the data and enhancing the media buying and selling process.
• Retain some level of regular, industry-wide FAS-FAX reporting.

The task force continues to gather industry input and shape its recommendations in advance of the March 2012 meeting, where it will provide more concrete recommendations to the board.

OTHER DEVELOPMENTS

Three New Members Join ABC Canada Board Committee; Officers Elected
For Information
Three new members joined the C-ABC:

• Bruce Creighton, president, Business Information Group, representing business publications.
• Judy Davey, vice president, marketing assets, Molson Canada, representing advertisers.
• Kenneth Whyte, president, Rogers Media, publishing, representing Canadian magazines.

The C-ABC also elected a new chairman and vice chairman. Shelagh Stoneham of Rogers Communications Inc. will serve as chairman, replacing Sunni Boot of ZenithOptimedia Canada who is now chairman of ABC’s North American board. Phillip Crawley, publisher and CEO of The Globe and Mail was elected vice chairman.

Three New U.S. and Canadian Directors Elected to North American Board
For Information
The following new directors were elected to ABC’s North American board:

• Liberta Abbondante, senior vice president, consumer marketing, Hearst Magazines, representing U.S. magazines.
• Jeffrey Holecko, North American media manager, Kimberly-Clark, representing U.S. advertisers.
• Kenneth Whyte, president, Rogers Publishing Limited, representing Canadian periodicals.

Other Directors Re-elected, Slate of Board Officers Announced
For Information
The following directors were re-elected to serve two-year terms unless otherwise noted.

U.S. Advertiser Division

• Stacy Boone, Target Corporation (one-year term)
• Christopher H. Daly, Macy’s Inc.
• Lisa Haynes, Kohl’s Department Stores
• Christina Meringolo, Merck Consumer Care
• David K. Ronk, Chase

Canadian Advertiser Division

• Shelagh Stoneham, Rogers Communications Inc.

U.S. Advertising Agencies

• Scott Kruse, GroupM
• Steven H. Mueller, Geomentum (one-year term)
• David P. Murphy, Novus Media Inc.
• Robin Steinberg, MediaVest USA
• Alex Tamayo, PHD (one-year term)
• Brenda White, Starcom Worldwide

Canadian Advertising Agencies

• Ted Boyd, 58Ninety Inc.
• Sara Hill, M2Universal (one-year term)

U.S. Consumer Magazines

• Steven M. Sachs, Time Inc.
• Terry L. Snow, Bonnier Corporation (one-year term)

U.S. Farm Publications

• Gary L. Vorpahl, W.D. Hoard & Sons Company

U.S. Business Publications

• Linda Brennan, The McGraw-Hill Companies

U.S. Newspapers

• Evan A. Ray, Gannett Co. Inc.
• Steven B. Rossi, California Newspapers Partnership
• Howard G. Sutton, The Providence Journal Company

U.S. Weekly Newspapers

• Kirk A. Davis, GateHouse Media Inc.

Canadian Newspapers

• Phillip Crawley, The Globe and Mail

ABC Board Officers (one-year term)
Chairman – Sunni Boot, ZenithOptimedia Canada Inc.
Vice Chairman – David W. Leckey, American Media Inc.
Vice Chairman – Christina Meringolo, Merck Consumer Care
Vice Chairman – Suzanne Silber, Optimedia
Vice Chairman – Shelagh Stoneham, Rogers Communications Inc.
Secretary – Rob Fisher, American City Business Journals
Treasurer – Scott Heekin-Canedy, The New York Times