Virtual Press RoomBoard Actions
Summary of Actions from the May 2010 Interim Board Meeting
Toronto (May 17, 2010)—The following actions were ratified by the Audit Bureau of Circulations’ (ABC) board of directors by an interim vote held in May. The ABC Canada Board Committee gave the actions final passage at its November meeting pending input from the Canadian Buyer’s Advisory Committee. (Note: The full update to ABC’s bylaws and rules is regularly made available on ABC’s website within weeks following each board meeting.)
NEWSPAPERS
Eligible Purchasers for Third-Party Sales Expanded
Final Passage – Effective May 17, 2010
The board approved modifications to C 103.3 Third-Party Sales following input from the Canadian Buyers Advisory Committee. The change extends the current definition of an eligible third-party purchaser to charitable organizations and building management (i.e., office buildings, malls, etc.).
Third-Party Sales of Electronic Editions Approved
Final Passage – Effective May 17, 2010
The board also approved a second revision to C 103.3 Third-Party Sales following input from the Canadian Buyers Advisory Committee. This change allows Canadian newspapers to qualify third-party sales of home-delivered electronic editions as paid circulation on ABC reports. Only those copies that were accessed by the recipient will be included on the reports. Publishers must maintain user access documentation to qualify the circulation.
For example, if an advertiser purchased electronic editions of a newspaper to distribute to its customer list for a one-month period and the customer only accessed three copies during the one-month period, only the three accessed copies would qualify as paid circulation.
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Corporate Communications Contacts: | ||
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Executive Vice President, Strategic Planning, Communications and General Manager, ABC Interactive t: 224-366-6363 |
Manager, Communications t: 224-366-6365 |
Assistant Manager, Communications t: 224-366-6432 |
