ABC MembershipPublisher Applicants to Date
New ABC Applicant Press Releases
Plan Your Meetings (PYM) Applies for ABC Membership
New York, NY (April 2009) ~ Plan Your Meetings (PYM), published by Atlanta Metropolitan Publishing Inc. in Atlanta, Ga., has applied for membership in the Audit Bureau of Circulations (ABC) for a circulation audit.
Established in 1995 as the Practical Guide to Event Planning, Plan Your Meetings (www.planyourmeetings.com)is an educational and social resource for meeting and event planners that offers an annual publication, Web-based resources on PlanYourMeetings.com, weekly digital newsletters, educational live events and a social networking site at www.PYMConnect.com, as well as Webinars, destination guides and education at other industry-sponsored events. PYM's core audience is non-titled corporate meeting planners. Because the majority of them learn on the job and have many other job functions, PYM’s content focuses on educating meeting and event planners about industry best practices, connecting them with invaluable resources, informing them about industry news, and giving them advice on how to save time and money, work smarter, create more innovative experiences for attendees, prove their value to their organizations and integrate new technology into their meetings and events.
“By applying for membership with the Audit Bureau of Circulations and having our magazine’s circulation audited, we are showing how committed we are to proving ROI for our advertising partners,” says Tom Casey, president of Atlanta Metropolitan Publishing. "Even though there are many other new media platforms we offer as part of the Plan Your Meetings marketing program, it's the circulation of the traditional print product that buyers most often ask about.”
Su Familia Applies for ABC Magazine Membership
Manhattan Beach, CA, (October 2002) ~ Su Familia, published by Multicultural Communications has applied for membership to the Audit Bureau of Circulations (ABC).
Established in 1998, Su Familia magazine provides important parenting information in Spanish to Latino parents throughout Southern California. Su Familia magazine is published quarterly.
“Our decision to use the Audit Bureau of Circulations came from our advertisers, who regard ABC as the leader in audit companies. This important move demonstrates Su Familia magazine’s commitment to continue to validate our circulation to our advertisers,” said Laura Lentz, publisher. “Using ABC will also demonstrate the difference between our Spanish-language magazines and the numerous small Latino publications that are not audited.”
